Behavioral Biases and Risk Appetite in The Era of Mobile Trading Apps: An Empirical Study of Retail Investors in Islamabad, Pakistan

https://doi.org/10.5281/zenodo.19438261

Authors

  • Dr. Abdul Waheed Khan Senior Auditor, Accountant General Office, Khyber Pakhtunkhwa, Pakistan.
  • Dr. Fayaz Ahmed Soomro Director (Administration), Pakistan Council of Scientific and Industrial Research (PCSIR), Ministry of Science and Technology, Govt. of Pakistan. 
  • Muhammad Zain Ullah Senior International Education Consultants, Peshawar. 
  • Muhammad Tariq PhD Scholar, Qurtuba, University, Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan.  

DOI:

https://doi.org/10.63075/bv06sr17

Keywords:

social wellbeing, social impact, social stigma, misconceptions, cultural perceptions.

Abstract

This study explores the social well-being challenges and broader social impacts experienced by individuals who are carriers of thalassemia. Despite being asymptomatic, thalassemia carriers often face social stigma, misconceptions, and challenges in areas such as marriage, relationships, and community acceptance. The research aims to identify key social barriers, assess their effects on psychological and emotional well-being, and understand how cultural perceptions influence the lives of carriers. By highlighting these issues, the study seeks to promote awareness, reduce stigma, and inform policies and interventions that support the social inclusion and well-being of thalassemia carriers.  In-depth interviews were conducted with 2 thalassemia carriers having aged above then 12 years and 8 with caregiver of thalassemia carriers having age below then 12 years.  The interviews were recorded, transcribed, and analyzed using thematic analysis to identify patterns and themes related to social support, cultural practices, and health management.

Author Biographies

  • Muhammad Zain Ullah, Senior International Education Consultants, Peshawar. 

     

     

  • Muhammad Tariq, PhD Scholar, Qurtuba, University, Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan.  

     

     

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Published

2026-04-05

How to Cite

Behavioral Biases and Risk Appetite in The Era of Mobile Trading Apps: An Empirical Study of Retail Investors in Islamabad, Pakistan: https://doi.org/10.5281/zenodo.19438261. (2026). Advance Journal of Econometrics and Finance, 4(2), 34-40. https://doi.org/10.63075/bv06sr17

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