The Feminine Financial Lens: A Qualitative Inquiry into Women Investors behaviour at Pakistan Stock Exchange

Abstract

The purpose of this study is to investigate the investment behavior of female investors who are entering the market as competitors and to identify the underlying variables affecting their attitudes toward investing in the Pakistan Stock Exchange. The study will utilize a qualitative inquiry technique, comprising in-depth exploratory interviews to determine the underlying factors influencing the investing behavior shown by females investing in the Pakistan Stock Exchange, a growing segment of the investment market. The collected data will be examined using manual coding techniques. According to the survey, female investors tend to be somewhat conservative and risk-averse when making investment decisions for their businesses. Additionally, this study claims that individuals will take more chances in their investing endeavors if they devote quality time and receive superior instruction about the subtleties of various investment instruments. For this study, a major, globally connected Pakistani cities Lahore, Pakpattan, and Gujranwala will be chosen as the sample. It is necessary to do research in different nations that take cultural and ethnic factors into account to broaden our understanding of the investing behaviors of female entrepreneurs. The findings of this study will assist policymakers in minimizing risk and maximizing return opportunities, service providers in developing consulting training centers, and investment managers in better-understanding women's psychology to provide meaningful portfolio recommendations. This study will be appears to be the first in Pakistan to use an inductive technique in this field, to promote female investing behavior in the Pakistan Stock Exchange.