The Impact of Artificial Intelligence in Enhancing Operational Performance of Logistics and Freight Forwarding Companies in Pakistan

Abstract

The rapid advancement of Artificial Intelligence is transforming logistics and freight forwarding globally by providing better insights to make better decisions to improve operational efficiency of overall supply chain processes. However still in Pakistan, the efficient usage of Artificial Intelligence in logistics sector is limited due to infrastructure gaps, limited funds and regulatory challenges. My topic will look in to the purpose of Artificial Intelligence in enhancing the operational performance of logistics and freight forwarding industry in Pakistan. It examines how AI competencies such as data analytics, live data processing, optimization and automation will help to address operational inefficiencies, improve process consistency, and strengthen overall performance. The research also explores the challenges hindering AI integration and highlights the significance of consistent supply chain processes in maximizing AI’s impact. By concentrating on these crucial areas, this study goal is to clarify some important insights which logistics companies can apply to enhance decision-making, competitiveness and quality in a business environment that is changing quickly.