The Impact Of The Unified Theory Of Acceptance And Use Of Technology (Utaut) On Online Purchase Intention: The Moderating Role Of Social Media Marketing Among University Students In Karachi. AJEAF [Internet]. 2026 Jun. 24 [cited 2026 Jun. 24];4(2):1027-39. Available from: https://ajeaf.com/index.php/Journal/article/view/386