The Impact Of The Unified Theory Of Acceptance And Use Of Technology (Utaut) On Online Purchase Intention: The Moderating Role Of Social Media Marketing Among University Students In Karachi. Advance Journal of Econometrics and Finance, [S. l.], v. 4, n. 2, p. 1027–1039, 2026. DOI: 10.63075/pkf3kd95. Disponível em: https://ajeaf.com/index.php/Journal/article/view/386. Acesso em: 24 jun. 2026.